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Rising musicians

“Top row (Left to right): Cuco, boy pablo Bottom row: Clairo, Steve Lacy, girl in red”

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Rising musicians

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There are many genres, artists, and styles in the world of music, but only a few are well known. The most popular being Pop, Hip hop, Rock, Country, and Rap. Since these five genres dominate the music industry, it’s easy for people to miss out on genres such as Alternative/Indie or Rock, Bedroom Pop (Lo-fi, Indie Rock/Pop, “Dreamy” jams), and more.

There are well known artists who perform these genres, such as Mac DeMarco, Rex Orange County, Arctic Monkeys, The Killers, and many more, but there are even more rising musicians that people know little to nothing about. A few of those artists being Cuco, Clairo, girl in red, Steve Lacy, and boy pablo.

Omar Banos, better known as Cuco, is a Mexican-American musician from Hawthorne, California. Most of his songs are a mix between English and Spanish, otherwise known as Spanglish and they fall under Alternative/Indie with a mix of Bedroom Pop. What makes his music unique is its portrayal of males being able to show their emotions unapologetically. “‘I’m super soft,’ Cuco says about his lyrics. ‘Because my music is super soft, it challenges a lot of our Chicano elders, ‘cause they’re always like, ‘somos hombres, no debemos de llorar,’ pero I do cry,’” he says during an interview with remezcla.com. He became a hit with his songs “Lo Que Siento” reaching 41,556,057 streams on Spotify and “Lover Is a Day” reaching 36,560,567. Because these songs are known by many, it can be surprising to learn how Cuco produces his music. People would think that he works with professionals, but in reality, he writes and produces the songs on his own; he creates his songs in his own bedroom. Cuco is about to begin the North American Tour which will take place from June 16 to July 27, from Washington, DC to Los Angeles, CA.

Similar to Cuco, Claire Cottrill, professionally known as Clairo, is also on the rise. Clairo is an American singer and songwriter from Boston, Massachusetts who is currently 20 years old. Her singles “Pretty Girl” and “Flaming Hot Cheetos” contributed greatly to her success as an artist, each hitting over 40 million streams on Spotify and “Pretty Girl” reaching over 30 million views on YouTube. She also had the opportunity to perform with Tyler, the Creator at a sold out venue in Los Angeles in front of 7,000 people. Adding to that, she toured with Dua Lipa in her summer 2018 tour. “I’m looking to do my own tour and just keep it going. I’ve never toured in my life,” she said during an interview with Complex this past year. Clairo’s songs focus on things that occur in teenagers’ everyday life, but with a twist of a dreamy atmosphere; attracting mostly teenage fans.

Despite the fact that she has only played a handful of shows, Marie Ulven, better known as girl in red, has built a fanbase large enough to reach 11,000,000+ streams on both Spotify and YouTube. Like most Bedroom Pop artists, she produces her music from her bedroom (of course). “I just want to develop my sound and not have any other noise telling you what it should be. I think it’s always good to have what you do developing so when I’m more sure of what direction I want then I’ll probably bring in some producer,” says Ulven during an interview with thelineofbestfit.com The artist’s style of music is a combination of sadness and happiness. This is seen through the 9 songs she currently has out. Songs such as “4am,” “summer depression,” and “i need to be alone” are meant to be heard when feeling down or when teenagers, mostly, need someone to sing our thoughts out for us. Her happy songs, such as “girls,” “we fell in love in october,” and “i wanna be your girlfriend” are more upbeat, causing people to naturally transition into a better mood. Her songs “watch you sleep,” “forget her,” and “say anything” are each a combination of different moods. Ulven’s songs are known for being based on the LGBTQ community, which is something that is fairly new. Because of this, people are intrigued to listen to her music and those who are in the LGBTQ community are able to feel included and relate to an artist.

Guitarist, bassist, singer-songwriter and record producer Steve Lacy has made a name for himself at only 20 years old. In 2015, he gained recognition as a member of the R&B band, The Internet. Two years later, Lacy released his debut project, a song-series, titled Steve Lacy’s Demo. Hits from this album include “Ryd” and “Dark Red,” reaching over 13 million views in a YouTube video which features both songs. He recently released a new single, “N Side,” which he wrote and produced himself and is based on a love relationship. Although he writes and produces on his own, Lacy has also collaborated with Kendrick Lamar, J.Cole, and Tyler, the Creator. He has proved that good music can be made in any way, on any budget, provided the creator is creative (onestowatch.com).

Last but not least, the boy band. Coming from Bergen, Hordaland, the Norwegian indie pop-rock band, boy pablo, has created music that is now heard by over 25 million people, according to the number of times their songs have been streamed on Spotify. Composing fun guitar pop is exactly what boy pablo does. Its members, Nicolas Pablo, Gabriel Munoz, Eric Tryland, Henrik Åmdal, and Sigmund Vestrheim collaborate to create songs mainly about teenage love and all that goes through a teen’s mind in everyday life. The music video for their song “Everytime” left many in awe, since it isn’t the usual vision of what a music video is, yet it almost hit 20 million views on YouTube. The song is about someone who is repeatedly heartbroken by someone else on the internet, whereas the video simply features the bandmates dressed casually and signing the song by a waterfront; having nothing to do with the context of the song.

Just when people think they have an idea of all the genres there are in the world of music, new ones arise. Soon enough, “underrated” genres will be hitting top charts and sharing the stage with the rest. The artists mentioned above are only a few of the hundreds and thousands of teenagers creating music every single day, many of their styles being similar to that of Bedroom Pop and “Dreamy” jams.

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Rising musicians